I support teams experiencing hypergrowth or transition.

I am a marketing expert with a background in product and business development.

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Who I Am

I commit to projects 100% because I work without a net.

I build your brand by identifying opportunities to engage your community, lead new initiatives, and develop experiences that tell your story in an authentic and compelling way.

My skill set includes project management, strategic leadership, reporting & analytics, creating digital prototypes and creating/launching digital products. I am interested in building long term relationships with clients to support their needs as their business evolves.

Taking on assignments as a consultant offers the freedom to travel, climb mountains, SCUBA dive, and train for my next ultra marathon.

What I Do

I mind your business.

Yes, I can delegate work. I just prefer not to.

There's a satisfaction in taking a project from concept through production. I offer the agility to seamlessly transition from strategic roles to rolling up my sleeves and producing the work. Teams benefit from the elasticity of additional support in pushing through projects or the ability to focus on business goals by outsourcing distracting ad hoc requests. Organizations benefit from fast onboarding and instant increases in throughput.

I am a "solution-finder".

Powered by an unwavering can-do attitude, creativity and experience in the areas below, I get excited about going toe to toe with seemingly impossible tasks and challenges.

Marketing Strategy

Creating and executing marketing plans including media planning, product seeding, PR initiatives, promotions and events with global teams & marketing partners. Identifying potential customer segments and determining insights based on researching industry trends and competitor gap analysis.

Product Development

Working alongside inhouse teams to learn and fully understand current business successes and challenges. Identifying bottlenecks, conducting analysis, and finding opportunities for process improvement, expanding marketing channels, and product development to tell your brand's story.

Strategic Partnerships

Identifying, closing, implementing, and developing partnership opportunities that drive core business objectives. Including sales outreach, correspondence, representation at conferences and industry events, and face-to-face meetings.

Graphic Design & Digital Prototypes

Crafting compelling visual narratives around new opportunities and current business initiatives. Working with teams to understand, gather, and document project-specific business objectives and requirements, create user stories and identifying KPI for measuring successes. Maintaining existing systems by producing creative, creating templates and updating digital content.

Analytics & Reporting

Turning business questions into functional analysis by providing data-driven insights and tracking across multiple platforms and data sets translated into easy to understand reports and dashboards. Hands-on experience and technical proficiency with implementing tools such as Google Analytics, Google Data Studio, Facebook Insights and HBX.

Account Management

Providing cross-functional team coordination and status updates for stakeholders and senior management. Managing projects by understanding and identifying key interdependencies and critical path tasks. Staying actively engaged with clients by developing milestones and schedules for projects ensuring project team and stakeholder alignment for delivering agreed-upon deadlines.

Recent Work

Here are recent projects I'm excited to share with you.

Client: NSLS

Digital Design | Strategy | Product Development

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Responsible for the creation and successful execution of marketing plans aligning with the strategic direction set by the Director of Marketing. This includes developing and executing of seasonal category marketing efforts, elevating product education in order to amplify product initiatives, supply chain optimization, and pushing data driven design changes ultimately improving customer experience.

Client: NSLS & Food Recovery Network

Strategy | Product Development | Partnership

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Identified and implemented opportunity for organizational cross promotion.

Client: NSLS & True Nature

Digital Design

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Developing email templates, editing images, and editing copy.

Client: OnPeak | Emerald Expositions

Strategy | Product Development | Design

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Responsible for the event housing integration and managing all aspects of event housing marketing efforts. Prototyping event specific digital tools. Creating and executing event related marketing materials.

Client: OnPeak | Outdoor Retailer

Strategy | Account Management | Design

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Responsible for the event housing integration and managing all aspects of event housing marketing efforts. Prototyping event specific digital tools. Creating and executing event related marketing materials.

Client: OnPeak | Hanley Wood

Strategy | Account Management | Design

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Responsible for the event housing integration and managing all aspects of event housing marketing efforts. Prototyping event specific digital tools. Creating and executing event related marketing materials.

Client: Foot Fist Wear

Strategy | Product Development | Digital Design

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Responsible for the creation and successful execution of product launch taking brand from concept through production. This includes developing and executing of marketing efforts, managing creative team, supply chain optimization, and launching website.

Client: Fairwear

Strategy | Product Development | Digital Design

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Assuming project manager role responsible for the creation and successful execution of two collections including eight different products. Developing digital and print marketing collateral. Managing creative team and vendor supply chain optimization.

Client: Hopkins & Rhodes

Strategy | Digital Design

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Developing email templates, offering digital strategy and ongoing website maintenance.

Client: NSLS | Leadership Summit

Strategy | Product Development | Design

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Offering digital design support, strategy and product development.

Client: NSLS | Motivational Monday

Strategy | Product Development | Design

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Responsible for creating monetization strategy, producing, editing and maintaining broadcast calendar. Creating brand identity including product development.

Client: NSLS | Outward Bound

Digital Design

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Developing email templates, editing images, and editing copy.

Contact

Let's connect and make something great together, link up for a coffee, or go for a run.

greg@axiodigital.com +1 (973) 567 1751

Where To Find Me

NYC | New Jersey

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